Published October 13, 2025
What People Are Actually Buying This Fall—and Why It’s Not About Price Per Square Foot
DESCRIPTION:
Buyer demand is rising into fall, and the shift shows up in the contracts we just closed. We open our playbook on 10 real transactions across Southern Utah—from a $1.375M new-build in Tonaquint Cove to a $1.875M modern-farmhouse estate in Hurricane with its own pond, a $385K Cedar City starter, and several mid-range homes shaped by lifestyle, land, and lending.
Short-term rentals face a reset. HOA policy changes near Sand Hollow cut into nightly rental income and forced tough choices. Elsewhere, a VRBO bringing in $50–60K/year became the funding source for a new project up north. Investors sold “low” to buy “better,” prioritizing stronger ROI over sunk costs. On the financing front, seller credits to buy down rates often beat big price cuts for monthly affordability—about six in ten financed offers now ask for closing cost help. Our takeaway: lead with transparency, use terms strategically, and match the asset to your life, not a spreadsheet myth.
Want a deeper dive into winning strategies? Join our Ultimate Home Selling Seminar on October 16th, 6–8 p.m., at the St. George Chamber of Commerce. Subscribe, share with a friend who’s wavering on a move, and leave a review with your biggest surprise from these deals.
Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!
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🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.
📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.
💈 What? Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!
📻 Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate
🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/
🔍 SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/
🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue
[00:00:00] Demand Spike Defies Fall Trends
[00:05:06] What Buyers Are Choosing Now
[00:09:05] Cedar City Affordability Story
[00:14:12] Retirees, Lifestyle, and Location
[00:18:20] Small New Builds vs Older Two‑Stories
[00:22:00] The Elephant: Roads and Power Lines
