Published September 9, 2025
Time in the Market: Why Pricing Strategy Trumps Timing
DESCRIPTION:
Despite widespread perceptions of falling home prices, real estate values in Washington County have remained remarkably stable over the past two years, with data showing the median sales price holding steady or slightly increasing.
• The gap between seller expectations and buyer valuations is at a 17-year high
• Most homes sell within two weeks of hitting the right price point
• After just 45 days on market, buyers begin questioning what's wrong with a property
• Emotional buyers consistently pay more than logical, negotiation-focused buyers
• Strategic underpricing can create multiple offers and higher final sale prices
• Current market shows nearly as many price reductions as new listings
• Small repairs before listing can dramatically change buyer perception
• Working with experienced agents who understand market psychology is crucial
If you want to get in touch with Chantry Abbott at Guild Mortgage, call or text 435-979-1775 or simply Google "Chantry Abbott Guild Mortgage."
Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask!
P. 435-291-5443
Web: www.GoStGeorge.com
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FB: https://www.facebook.com/StGeorgeExperts
🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.
📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan.
💈 What? Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!
📻 Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate
🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/
🔍 SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/
🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue
[00:00:00] Real Estate Morning Drive Introduction
[00:03:00] The Reality of Price Reductions
[00:06:30] The Widening Gap in Home Value Perception
[00:10:48] The Psychology of Days on Market
[00:16:03] Emotional vs Logical Buyers
[00:19:36] The Duplex Case Study
[00:23:20] Trust Your Agent's Pricing Strategy
