The Numbers Prove St. George Has Become A Resort Luxury Market

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St. George isn’t playing small anymore, and the luxury real estate data proves it. We sat down on the Morning Drive to talk through a market shift we’re seeing every day: what used to feel “high end” now feels normal, and the real luxury conversation has moved far beyond the $1M mark. If you’ve been wondering who is buying these homes, how long they take to sell, and what the inventory actually looks like, we put real numbers to the story.

We walk the funnel from $1M to $15M and talk about what’s happening at each tier: hundreds of sales in the $1M to $2M range, a noticeably narrower pool at $2M to $3M, and a very different decision-making style once buyers shop $3M to $5M. We also get honest about what sellers are up against when new custom construction becomes the default alternative and when second-home buyers can afford to wait for the exact fit. Jeremy Larkin and Jessica Taggart Marron share the real-world nuance behind Parade of Homes listings, spec-build risk, and why “my home is the best” is not a strategy in today’s luxury market.

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E. sales@gostgeorge.com

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[00:00:00] Welcome To The St. George Real Estate Morning Drive

[00:06:05] Inventory Funnel From $1M To $3M

[00:09:10] St. George Value Compared To Aspen

[00:16:10] Ultra Luxury Inventory And Builder Risk

[00:20:55] Market Takeaways And How We Help