Published December 8, 2025
Every Realtor should send this email to their list TODAY
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That's my favorite 
ornament btw…
ornament btw…Realtors -
Your clients don't want a “Merry Christmas” email. You gotta trust me on this.
What they do want is to be educated and entertained ("edutained"). This always works best around special occasions, aka Christmas.
Email is the best “one-to-many' trust-building tool you've got! Most Agents squander it by sending boring newsletters or nothing.
I just formatted this one for my “Database Revival" email bundle subscribers, but in the spirit of “good tidings of great joy," I'm sharing it with my coaching fam.
Instructions for this Holiday email
: Load this sucker into your favorite mass-email tool. (I use Flodesk). If you don't have one, use your Gmail account.
: Load this sucker into your favorite mass-email tool. (I use Flodesk). If you don't have one, use your Gmail account. Be sure to add the addresses to the BCC line so you don't look like your Grandma when you hit send!
Be sure to enter your city and, of course, your own name.
And font sizes 15-16 are easiest to read on a smartphone.
Subject: Three questions I get at every Holiday Party
Why is it that, as a Realtor, I find that the local market always comes up at Holiday parties?
I promise that I'm not the one bringing it up! Frankly, it's nice to take a break from the Real Estate talk.
I think it's because someone's gotta save these gatherings from imploding…
Uncle Jerry's already three eggnogs deep and starting sentences with “You know what's wrong with this country?”, and your cousin's scrolling through political memes like she's presenting evidence at trial.
Next, someone asks if anyone's been following the news about...actually, let's not even finish that sentence.
The questions always start the same way, too. Someone leans in close like they're about to share a secret and asks:
1. How's the market doing?
2. When will rates finally drop?
3. Is the market going to crash?
That last one's my personal favorite because apparently everyone's neighbor's cousin predicted the last three crashes that never happened.
Actually, a good number of Realtors predicted the same crash!
Here's the thing, though. Real estate talk beats arguing about politics or religion any day of the week. At least with houses, everyone stays friends afterward.
Realtors have a reputation for providing answers that help them. I'm committed to providing answers that help the client.
So here's my challenge for you. Next time someone brings up real estate at a party, and you hear these questions floating around, say “Hey, I know the best Realtor in ______ (city). ”
Then shoot me a text with their info. I'll have an honest conversation with them instead of the usual "maybe we'll see" routine that helps nobody.
Now enjoy the eggnog and ugly sweaters!
-Jane “Party Answer” Doe
P.S. Want the 2 bonus questions that only a serious realtor will authentically answer? Just reply back, and I'll send them your way.
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THIS IS ALL FREE! 
10 Steps to Overcoming Call Reluctance (I review this regularly!)
The “Win Your Week” Framework (Your weekly game-changer)
The Breakthrough Blueprint (How to Get Unstuck)
“Unchained” Podcast: My passion project with my wife, Jen Lambert, a renowned ultra-runner and Integrative Health Coach.
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