Aggressive & Consistent Plan of Action

Aggressive & Consistent Plan of Action

Aggressive and Consistent Marketing Plan of Action

    This custom marketing plan exposes your property to the highest number of qualified buyers, both locally through cooperating real estate professionals, and nationally via the Internet and other highly progressive technological products.

 

 

Pre-Market Assessment

  • A detailed market analysis designed to assist in pricing as well as weed out potential marketing "landmines" that may be encountered during the listing period.
  • Together with you, the Seller, we will price your home competitively to widen the market, vs. narrow it., as well as keep you informed of what is happening with competing properties. Bi-weekly pricing & market analysis during listing period so you don't get caught "chasing the market" like so many sellers do.
  • We will take whatever time necessary to assist you in staging the property for a quick sale, as well as coordinate any sub-contractors to make repairs, improvements, cleanup, etc. (Cost of additional materials to be born by Seller)

 Marketing Initiatives

  • Within 24 hrs of executing the Listing Contract, yard signs will placed on the property as well as at other key intersections to direct traffic to your home
  • Within 24 hours of executing the Listing Contract, the property profile will be immediately placed on the Washington County Board of Realtors Multiple Listing Service, exposing your home to over 1400 Licensed Realtors
  • Within 72 hours of executing the Listing Contract, all of my “Hot Buyers” will be emailed a full-color flyer on the property
  • Within 7 days, my entire personal database will receive “branded” email with details of your property.  These are hundreds of individuals who know and trust me. Often their friends and family in other areas are looking for a home
  • Within 7 days, our database of the most productive agents in Washington County will receive branded email with details on the property and incentives to show it, provide feedback, and of course write a contract! 
  • Every single time we change a price, make an upgrade, host an event, these same groups will receive email notification.

 24-Hour Marketing! 

FACT: 85% of all Buyers begin their home search online.

FACT: 24% end up buying a home they found while online

FACT: 90% of those online buyers use a licensed, local Realtor to make their home purchase!  Why would anyone settle for grainy pictures, dark pictures, or worse, NO pictures in today's market?

We start with real estate’s BEST online home tour provider, “OBEO” as a base platform,  providing professional photograpy, 360-degree photos, neighborhood info, etc! This tour will be linked to over 30 of the biggest real estate websites in the world such as Realtor.com, Yahoo Real Estate, Trulia, Zillow, Craig's List and more!  

 

Agents, Open House, Etc.

  • At the appropriate time, the complex will be placed on the Washington County Board of Realtors “Caravan” tour where we showcase it for local agents as well as ask for feedback on pricing and staging
  • Listing will be advertised in Preview Magazine, and other localized real estate publications as appropriate
  • Washington County’s MOST DYNAMIC Showing Feedback system, period. This system is designed to get real feedback from real buyers and agents which assists us in selling your home quickly and for top market dollar.
  • Public Open Houses as deemed appropriate 

The “Subtle” Nuances (a.k.a. the “little things”)

These finer touches are virtually unknown to the average real estate agent and have never even been considered by most Sellers. This comprises the briefest summary possible and all items can be discussed in detail in a sit-down meeting.

  • Speaking proper Buyer/Internet “Language” – attracting the lead vs. alienating them
  • Writing effective MLS & Advertising Remarks – speaking to Buyers vs. Agents
  • Buyer / Inquiry retention systems - so we never lose a buyer to another property
  • Listing Profiling – Who is our likely buyer?
  • Vacant home marketing – creating the right atmosphere to keep the buyer onsite longer.
  • Incentives to the local real estate agents - to show, provide feedback, write offers!
  • And more!

Communication:

  • We will communicate with you on a minimum weekly basis for updates, etc.
  • Weekly you will see online traffic patterns & reports
  • Monthly you will receive a copy of all marketing initiatives we were involved in
  • The Larkin Group Service ReportShowing Feedback systems will be in place providing you with online and print summaries of every marketing activity performed, the result, and even see copies of agent/buyer feedback every time we receive it after a showing

The "No-Brainer" Items:

And of course, I will also.....

  • Prepare and execute Listing Contract
  • Place a Lock Box on all units to speed up the sales process
  • Pre-qualify potential Buyers
  • Present and discuss all offers on-site with Property Owners
  • Negotiate transaction with Buyer’s Agent
  • Finalize and Attend closing

Contact Information

Photo of Jeremy Larkin - The Larkin Group Real Estate
Jeremy Larkin - The Larkin Group
Keller Williams Realty
50 E 100 S, Suite 300
St. George UT 84770
435.767.9886
Fax: 435-359-5085

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