You can avoid reality, but you can't avoid the consequences of avoiding reality.

-Ayn Rand

Hey let's just have a frank little chat here: The "down" real estate market has been going on for 3 or 4 years now, yet alot of St. George Sellers are talking like this wave just hit us. Grief!

As a St. George area homeowner (a.k.a. future St. George Seller), I will be the first to say "I GET IT!" I get your pain, your frustration and dissappointment with what "could have been" and what certainly "was" in terms of market values for a short period of time. VERY short.

As a Seller, if you want to win the prize in this current market may need to get really courageous and set the "new market price" in your neighborhood. Yes, that means the LOWEST price anyone has seen in that area since 2003 or 2004.

In today's video I talk about the benefits of doing so and the potentially COSTLY consequences of not doing so. St. George Sellers are learning, but the learning curve has been slow and alot of owners have paid a steep price for that curve.

Man up!