Real Estate Information Archive


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2/3 Americans Opt for Real Estate or Savings Accounts

by Jeremy Larkin

A May 8, 2009 Gallup Poll has uncovered some VERY interesting information about where Americans are headed with their heads and their wallets.

People were asked which of 4 common investment vehicles, (stocks, bonds, real estate, savings accounts), would be the best long-term strategy. Their answers?

34% said Savings Accounts, 33% said Real Estate. 

Not surprisingly, Savings Accounts ranked very low in the past when people day-trading on E-Trade in their pajamas thought they were the next Warren Buffet. This was of course also the same for Real Estate at the height of the boom.

If you could pass the "mirror test" in 2004-2006, (breathe on a mirror and see if it fogs up), you were making boat-loads of cash flipping real estate. In 2005 50% of Americans said they'd choose real estate for investment.

That said, the Savings Accounts portion of the poll is completely unremarkable since most people just want some safety these days, yet the real estate portion is very remarkable.

In a supposedly "bad" market, 33% of Americans say that's where they would put their hard-earned cash. Of course you may be thinking, "it's probably just a bunch of naive 1st-time Buyers thinking this is the next boom." If so, you'd probably be wrong. Just look at which demographic group most highly picks real estate:

The highest percentage of those who view real estate as the best option are those in the higher income bracket, made up of many saavy investors and other people with cash on hand.

 This report comes on the heels of an April 16, 2009 poll that showed 71% of Americans feeling like RIGHT NOW is the time to buy. (Video HERE.)

I am not a Financial Planner, CPA or any other version of a certified financial guru, but I like real estate because of the "tangible" nature of it. The world financial markets may crumble, but you can still enjoy your home or vacation property, or at least camp on it!

Just curious, where are the people you spend time with putting their money?

Full Gallup Poll Article here:


Cheesecake Factory makes the "Worst Company" list...I'm offended.

by Jeremy Larkin

I thought this was interesting. Calpers has been naming the worst companies since 1992. Fortunately their worst company picks WON’T put my beloved ‘Avocado Eggroll’ in jeopardy, but certainly isn’t helpful to the company’s stock.


On this year’s list? Cheesecake Factory, (OUCH!), La-Z-Boy, and many, many others.


According to Calpers, one of America’s biggest Pension funds ($235 Billion Big), the companies on this list need to improve their stock performance and governance practices.

California Public Employees Retirement System, also named insurance brokerage firm Hilb Rogal & health-care equipment supplier Invacare, and home-building group Standard Pacific to its most recent Focus List.

Making it onto Calpers' annual list is generally considered to be bad for a company's image and business, industry consultants have said, and top executives try to make quick changes to avoid being embarrassed a second time by the fund.

Here is a link to the MSN video that I first saw about this list: Calpers Worst Company Video.  Evidently they contact these companies “discreetly” in advance of publishing the list and tell them “hey, you need to clean up your act on some issues.” Some improve, and others don’t and end up on the list.

Last year the pension fund named insurance broker Marsh & McLennan and drug company Eli Lilly, but they made enough positive changes to escape being singled out again.

Personally, I couldn’t care less about their stock performance as long as they continue to serve those absurd portions and create one of the best products I’ve EVERY put into my gut.

Moral of the story: STAY OFF of any “worst” list of any kind.

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Photo of Jeremy Larkin - The Larkin Group Real Estate
Jeremy Larkin - The Larkin Group
Keller Williams Realty
50 E 100 S, Suite 300
St. George UT 84770
Fax: 435-359-5085

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